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How to rank 1st Page in Google Keyword Relevance
How to rank 1st Page in Google Keyword Relevance
Welcome to our second article which delves more closely into the importance of 'Keyword Relevance'.
The first thing to state up front is that keywords can be grouped into 2 categories, Head keywords and Long tail keywords. Well what’s the difference? Well firstly head keywords are 1-2 words, for example, Plumbers, Electricians, Joiners. If you were to try and generate a marketing base on individual keywords, you would have the difference between around 15 million pages of competition to 50 million plus pages of competition. And to try and go after a one keyword phrase and expect to be at the top of Google you have to be willing to put a long term investment in of time and energy to get that to the top of Google.
Long term keywords however are more specific, more identifiable simply because the combination of words are more unique. So for example 'Joiners in Cheltenham', 'How to use Twitter for Marketing', 'Where to find a good Dentist'. In this case we have got a combination of words and because we’ve got an order to the words, Google has an algorithm that can pull these out of its own repository of words and quickly be able to identify what somebody’s looking for because it’s more specific.
So what is Keyword Relevance and how would we define it? Keyword relevance consists of the specific relations of words on a page to the same words being searched on. So for example if we were to take a keyword example of ‘Good Gloucester plumbers’ and we were to enter that into Google. Google would go away and look for any structures within pages, titles, headings, H1’s or H2’s and body content. It would look for anything that says ‘Good Gloucester Plumbers’ simply because it is relevant. "Good Gloucester plumbers" would therefore be more relevant than somebody who might have in their title ‘Looking for good plumber in Gloucester’ simply because this is less specific.
‘Good plumbers Gloucester’, we have the keywords but now we’ve got it broken up because of another word in there, ‘In’. We are looking for that which is less relevant. If we take that a step further you can see that ‘Looking for good plumbers in Gloucester’ is more relevant than ‘need a good plumber within the Gloucester area’. Why, well again this is a bit closer to our to our original keyword search than this, this is all broken up, we’ve got one word that is the same, this words missing an S, and we’ve got a different word here, the words are in the sentence but they’re not as specific.
Now how do we get around this, it’s a case of re-jigging your words, and making sure that they follow what you think or what the marketing would indicate is a good keyword to work on. So if you were to simply rearrange your sentences in your body text, change your titles so that this keyword is in there, it doesn’t matter if it’s in part of a sentence, in fact that is even better. ‘ Good Gloucester Plumbers in your area’, would still satisfy Google’s search criteria and it would still be specific enough to be found. So simply by reorganising your content and making sure those keywords are consistent with your titles, your headers, your heading tags, will give you a better chance of being found.
Here is an example now to show you this in action. If you were to type in any Long tail Keywords into Google you would see this time and time again. I’ve typed in ‘good Plumbers in Gloucester’, and the very top one is plumbers in Gloucester and you can see they’ve used the same Long tail keyword in their paragraph ‘Plumbers in Gloucester’. All the way down the bottom, ‘plumbers in Gloucester’, {this is even a bit more specific|this is a lot more specific, ‘good plumber in Gloucester’, although it loses it because there is an ‘s’ missing so ‘plumbers in Gloucester’ would be more relevant than’ good plumber in Gloucester’.
Getting your keywords right and relevant is not going to guarantee you’ll be top of Google because there are so many considerations and some of those were mentioned in the previous article. There are other considerations like age, time and how long the website has been around. Page ranking will have a significant effect and we’ll talk about that in our next article. But I have seen page ranked zero websites that have beat page ranked 2,3,4 websites simply because it had more relevant keywords.
Try and remember that long tail keywords will always give you better chance of being found in Google. Lots of people get this wrong from the outset but if you take care of this as part of your ongoing strategy you will be to the top of Google in no time. All you need to do to get this keyword found in your content and for your content to rank is to simply twist the keywords around to match what people are typing in. So I hope you are able to take something from this and in our next article we will be talking about ranking which will really build on this.