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How to rank 1st Page in Google Supply vs Demand
How to rank 1st Page in Google Supply vs Demand
Welcome to our article, “How to rank 1st page in Google” in this section I’ll be explaining how important it is to be able to identify the right keywords for Google. This in turn will enable you to get your website page ranked at the top of Google much more easily. Now I have to say that a lot of people get this wrong, most people start by guessing what they think is the right set of keywords. What they fail to realise is that theirs already free tools out there that tell us what people are looking for. Most of the time they just don't know they exist or how they should be used.
Now theirs hundreds of ways to rank in Google and theirs lots of little things you can do, but to me its like using Microsoft Excel in that there’s lots of features but we don’t often use them all; we can do the majority of our work with a few of them.
If all you do is apply these principles to your content marketing, you will see immediate results. Let’s start with "Supply vs Demand" and afterwards I will go through some real world examples. Now the first thing I should mention is that various groups of people depend too much on the Google keywords tool and although its usefula lot of the information from it can be skewed because Google uses every resource possible to obtain that data, whether it be robots, spiders, crawlers or just the terms people put into the browser, Google will take those and apply it to their competition rate and sometimes its not the most accurate. So I like to use a combination, Word Tracker is particularly relevant because this uses human key words and is more realistic, there is a slight cost but if you’re serious about getting the right key words you do need to consider paying for a tool like Word Tracker, it’s been around for a long time, it’s very established and will be crucial to your marketing strategy.
There are some other great tools that few people know about. One of these is Googles own wonder wheel, which is especially useful for getting started. You can access the wonder wheel page by clicking on the options link on the left hand side of your Google search page. In my example I have started my search with “plumbers” which is a bit generic for a starting search but we can narrow things down by simply clicking on the search terms immediately around our initial keyword. To really get to a useful point we need to be more specific and if we live in “Gloucestershire” that's a good place to start. As you click around you’ll notice that Google will display the pages of competition associated with the primary keyword in your wheel. What your looking for is to find the lowest possible number of competing pages and this is much easier with this tool. Take for example the keyword “Plumbers Tewkesbury”, there’s only 200,000 pages of competition, now that is not literally 200,000 pages of competition, like I said before, Google will skew a lot of that data so you can’t really take that literally but it’s a great starting point. We recommend to all of our clients to try and keep the keyword they are going to use for their strategies below 500,000. The smaller the competition the quicker and the easier it’s going to be to get your pages to the top of Google so I would recommend using this just as a starting point.
Now if you want something a bit more visual there is another tool I like called keyword eye, it’s free and its more useful because it shows your keyword value in relation to hundreds of other synonyms. If I type in “Plumbers Gloucester” it will represents the importance of keywords by the size and the competition so ideally to start with you will be looking for green words and then you would be looking for the words to be bigger to give you an idea of how much competition there is so we don’t have many green words here, these are actual companies and you can see that the competition would be low. You can keep trying different key words, the ideal would be a big green key word. The next one is plumbing supplies and even though it’s got middle competition you can see its got 60,000 competition for this key word so again you can see the supply versus demand and how the supply here is quite high and the competition isn’t so high or its middle of the road. So there is a little tool to get you started.
So what is supply versus demand in Google ranking, well supply is just the competition between the pages for the key word phrases that you want to use to get noticed and the demand is really the number of searches being executed for that specific key word. So what we’re saying is if you have a thousand in demand it means there are going to be a thousand people looking for that keyword. If you have 10,000 in competition and supply then that means there are 10,000 pages out there that you are going to have to compete with to get to the front page of Google.
So let’s talk about this from a practical standpoint, what if we put in the term plumbers “Gloucestershire” you will see we have a competition of 4 million pages. 4 million pages we have to compete with whereas if we narrow our search down just slightly and put in “Plumbers Gloucester city” we drop to 369,000 pages of competition. It’s a significant drop just by tweaking our keyword. Again all of this came from some of the tools we discussed above.
If we take this a little further we can see that just by changing it to be a bit more specific and change it from “Gloucester” to “Quedgeley” it drops to 35,800 pages of competition which means we have a greater chance of getting to the top of Google. So the question you need ask yourself is, would I rather rank number 1 in Google and have only 35,800 other pages to compete against or would I rather have 4 million pages of competition with a more popular keyword and have fewer people find you. Or looking at this differently would you be happy being at the top of Google if it meant that you could have a potential opportunity of 1300 hits a month. We could say that if a third or quarter of those meant you were getting 200 hits a week being at the top of Google. So if you can look at the key words and say to yourself, if I can get 200 -300 enquiries a week by being at the top of Google and that would satisfy my business requirements then that’s the decision that would really make our supply versus demand question easier to define.
So really what does this mean in terms of a range and what’s a good guide in being able to get the right key word. If you’re going to be using word tracker then try and keep your competition under a thousand and if you’re going to be using the Google key words tool try and keep your competition under 500,000 like what we mentioned previously. It just means that you’re going to be able to get to the top of Google quicker simply because you have a lot less competition and even though it means you might not get as many hits as some of the bigger popular key words you have to decide if those enquiries or people who are going to be contacting your business are going to give you leads to make it worthwhile then you just need to stick to that strategy.
So for example if it meant you can get 200 direct enquiries a week simply by using a less common key word and because it has less competition you get to the top of Google then that’s the decision that really should drive your strategy in terms of SEO. Now the reason I’ve created this article first is simply because if you get this wrong it doesn’t really matter what you do for key word relevance, it doesn’t really matter what you do for page rank authority, all that will be irrelevant if you don’t get this right. I cannot overstate the importance of using those tools that I’ve shown you to be able to find you the right keyword, keep it underneath the threshold and you will have no problems getting this your site to the top of Google. Make sure you check out our related article on keyword relevance.