Allow your visitors to be heard and communicate with one another

This is quite possibly one of the most important aspects of your website. Users cannot only provide comments to your pages but they can also make direct comments to the comments made by others. This is a great way to enhance your site visibility and site hits as well as receive valuable feedback.
Individual comments can be moderated by you on the backend through the content management system ensuring that only positive and useful comments remain.
Although it can be time consuming to moderate and respond to the comments left on your site, it's the community that develops around your site that will make it successful. Without a community reading and interacting through comments, your site will be completely one-sided and boring for visitors.
Site comments are what makes a site interactive and social. The most popular sites have a very interactive community who voice their opinions on posts frequently. It's that social aspect that makes websites such a powerful component of the social web.
People like to feel involved. Leaving site comments allows readers to join in on the conversation about a topic that interests them.
The Value of website Comments to your users

Site comments are the lifeblood of a website. Comments are what separates a website from a static brochure site. As the conversation builds, so will your relationship with your users and so will your website's popularity. Encourage your users to join in the discussion and leave comments and respond promptly to the comments left by your readers to make them feel valued. Just as you don't like to be ignored when you address someone in person, you don't want to ignore your users when they address you through a blog comment. Our comments widget can be configured to send emails to alert you of any new comments.